The Green Challenge, the Business Solution

14:00 - 18:00 The Green Challenge, the Business Solution Public Forum

Advertisement

18:00 - 22:00Cocktail Reception and Networking Dinner Keynote speeches by

> Jo Leinen
– European Parliament, Chairman Environmental Committee
> Dr. Theo Freye
– CEO of Claas Group
> Carl Lockwood
– Senior Vice President of Volvo Construction Equipment

Enjoy the exclusive opportunity to have
a drink surrounded by historic cars and
dine in this beautiful museum.
Meet the policy makers, legislators
as well as old and new friends from
our industry in a relaxed and informal
atmosphere.

“Sustainability via Intelligent Approaches”

Session showing examples of “green solutions” developed by our industry – and
that these often imply much more than simple machine modifications. A holistic
approach to processes is often the key, which cannot be legislated by machinerelated
limit values. Explanations will come from industry speakers, customers and Professor Paoluzzi,
a renown academic.

“The challenge for the future: Sustainable and globally competitive”

Panel discussion on the difficulties in bridging the gap between the more
and more demanding environmental legislation for Europe and the fact that
markets outside of Europe with low or no requirements are growth regions
for our sectors. Panelists include members of the European Commission, the European
Parliament, environmental lobbying groups and industry.

Moderator of the event: Nick Higham, Correspondent at BBC News