Truck Trial European Championship 2018 – Kögel sponsors BFS Trucksport Team
11 May 2018
Kögel expands its target-group- oriented motorsport sponsorship
Kögel will back the BFS Trucksport Team in the Truck Trial European Champsionships from 2018. The partnership was initiated just in time for the new season, which begins on 12th/13th
May with its première near Zagreb. The new motorsport sponsorship is another seamless addition to Kögels current passion campaign, which promotes topics like sport and leisure in association with the brand and its trailers. The BFS Trucksport Team, consisting of driver Marc Stegmaier and co-driver Jan Plieninger, has participated in the Truck Trial European Championship since 2012. In 2013, 2014 and 2016, the BFS took second place in the category of the near-standard three-axle truck, and in 2015 it won the bronze medal. During the last European Championship 2017 in Straßberg near Sigmaringen, Germany, the BFS Trucksport Team gave its best performance of the season, and in 2018, it’s aiming to win.
“Alongside our involvement in truck racing, Truck Trial – the fascination with slowness – is the perfect environment to present our brand to truck fans all over Europe,” says Petra Adrianowytsch, Managing Director for Business Development, Human Resources, Marketing/Communication and IT at Kögel. “The collaboration with the BFS Trucksport Team provides the perfect conditions, as Marc Stegmaier and Jan Plieninger always demonstrate nerves of steel during the races, and wow the growing Truck Trial fan community with their agility on the extreme terrain sections.”
“We are delighted to have attracted Kögel, a large and well-known brand in the commercial vehicles sector, as our sponsor,” says Jan Plieninger managing director, from BFS Trucksport GmbH & Co. KG. „We are keen on winning the European Championship this season.”
Source: Kögel Trailer GmbH & Co.KG