Unexpected increase in space creates expanded opportunities

The scale and magnitude of rock mining is directly linked to the demand for the raw material. This is the reason why the excavation level in the trade fair quarry forecasted for the time of the steinexpo 2017 exhibition has been reached earlier. The quarry is operated by the Mitteldeutsche Hartstein-Industrie AG (MHI) in Homberg/Nieder-Ofleiden. Specifically, this means that the area available for the demonstration exhibition will be larger than originally expected. This provides more companies with optimal presentation opportunities.

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The available total surface area for the tenth steinexpo next year was an estimated 180,000 m², as at the previous event. According to recent reports from the quarry, the accelerated rate of mining operations specifically in the demo areas B and C makes it possible to expand the exhibition area by about 40 additional spaces. This in particular provides companies who are interested in a smaller exhibition space with new possibilities. The overall increase of more than 1,000 m² additional net space in particular benefits exhibitors on area C who want to attract attention to their mineral processing equipment and technologies. Area B, which also gained from the increase, is mainly used for exhibits by manufacturers and suppliers of construction equipment.

This unexpected growth is a great plus for this “ground-breaking” quarry demonstration exhibition on the European continent, which already has a positive standing in the market. According to current bookings, interest in exhibiting at steinexpo 2017 is exceptionally great. According to the organiser Geoplan GmbH around 170 exhibitors representing about 250 different brands have already confirmed their booking.

This means that about 90% of the available space is already occupied. Exhibition Project Manager Andrea Friedrich also confirms: “Exhibitors are not only highly interested in the open areas, but now also in the open pavilion concept that we first introduced at the previous steinexpo, especially everyone who was there and understands how its implementation works. Stands in the planned halls with a surface area of ​​2,000 m² are being booked at a fast rate. This means that the hall will be fully booked much earlier than last time.”

It seems certain at this stage that on the occasion of its 10th anniversary the steinexpo will grow compared to previous events. There are also some very interesting new attractions for visitors on offer, such as the spectators’ stand for 250 guests at the joint demos of different construction machinery brands on the low-lying area A and the two 30-metre high lifts against the quarry walls between areas B and C and C and D for optimal visitor flow with shorter walking distances.

Trade fair director Dr. Friedhelm Rese is also very pleased with the fact that communication via the steinExpo 2017 Facebook page is noticeably picking up speed again and helping to up the “exhibition fever”: “Our presence in social media is a great way to rapidly disseminate new information about the events leading up to and during the fair. It also provides an excellent base to bring the opinions of seasoned professionals and young prospective customers together. The live nature of the offer and the exchange of opinions via the page have been well received. From being an initial doubter myself, I have become a big fan of this type of communication.”