When it comes down to it, the sales department has to deliver - period.

But this is exactly what is currently not happening at many construction machinery dealers and rental companies. Despite increasing demand in sub-segments and high competitive pressure, it is often not possible to systematically close deals or retain customers in the long term. The result: dissatisfaction - among management, customers and the team.

The causes? They are complex. But in the end it often boils down to one thing: sales are not managed consistently. Instead of a clearly structured sales process, improvisation dominates. Quotations are written but not followed up. Potential remains untapped. Sales is reactive - not active.

Technical sales and rental in particular require clear control, well thought-out processes and tight timing:

• Who are our customers?

• How do we gain more market share?

• How do we close deals?

• How do we support the sales force operationally?

Constant pressure does not bring results - it brings dissatisfaction and stagnation. If you want performance, you have to empower and motivate your employees and equip them with the right tools. This is the only way to turn sales from an uncertainty factor into a real growth driver.

Successful sales requires more than actionism - it requires strategy, consistency and the right implementation.

In our free webinar, you will learn how to realign your sales as a retailer or landlord - practical, directly implementable and with a view to sustainable success.

⭐ Go to registration: https://zelic-consulting.de/webinar/