Zoomlion Appeared in BICES 2015 with Highly Anticipated New Business Model

The 13th Beijing International Construction Machinery Exhibition & Seminar (BICES 2015), the largest annual event of the construction machinery industry in the Asia-Pacific region, held at China International Exhibition Center in Beijing on September 22.  

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 As the leading enterprise in the industry, Zoomlion made a brilliant appearance themed on “green manufacturing, consummate service” with nine varieties of new coated products, to fully demonstrate its attitude of ultimate pursuit for quality and its spirit of bold innovation on new business model.  

Original quality leading new fashion of green intelligent products

At the coming BICES, Zoomlion showcased the world's longest four-section carbon fiber boom pump truck, four-section and 8cbm transport mixer with the top-end MC-series engines and truck chassis, high-performance rotary drilling rig developed in combination with international advanced technology, crane car representing the highest quality of the vehicles of this kind “made in China” and four varieties of star forklifts. 

These products coated in green gray to show the supreme quality of Zoomlion from the outside to the inside. Leading the industry in terms of energy consumption control, these newly coated products will, to the greatest degree, interpret Zoomlion’s important concept of “green” development.  

In pursuit of green intelligence, Zoomlion still lays stress on innovation and transformation. In addition to traditional construction machinery, it has made efforts to engage in environmental industry, agricultural machinery, financial services, fire-fighting machinery and other sectors. Moreover, Zoomlion knows well that, in the Internet+ trend, the traditional construction machinery industry must seize the opportunity to make an all-round transformation and achieve an in-depth transformation to intelligent design, manufacturing and services by combining Internet and equipment manufacturing. Efforts should be made to upgrade the products to be intelligent and provide more intelligent and advanced market services to march into the global market. 

Making bold innovations to build an Internet + business ecosystem

At the BICES, Zoomlion exhibited its new business model aiming to achieve transformation to market service. On September 8, its online mall was formally launched, the company’s first platform of machinery parts with online transaction and offline services. Zoomlion launched a series of refreshing activities to show its superb online and offline services for the customers at BICES 2015.  

A series of new business model activities themed on “Coming to Zoomlion, you will return with fruitful results” will be grandly held at the booth (S101) of Zoomlion on September 22-25. Customers can experience the convenient services of Zoomlion’s new online mall in the e-business platform experience area of the exhibition hall and also receive a variety of surprising gifts.    

According to the introduction of the relevant principal of Zoomlion, the online mall of Zoomlion is a new marketing channel and will promote the in-depth integration of Internet, big data, cloud computing and other technologies, innovate the marketing service model of the company, establish an all-round Internet + business ecosystem and create consummate marketing, products and services unique to Zoomlion.