Zoomlion Chooses Iran to Hold Its First Mine Earthmoving Products Promotion Meeting in the Middle East

Recently, Zoomlion joins hands with its Iranian partner AK Company to hold a grand mine earthmoving products promotion meeting in Tehran, Iran. Mr. Xiong Yanming, Zoomlion vice president and its overseas company’s general manager, delivered an opening speech, and relevant leader of AK Company and representatives of over 30 famous mining enterprises of Iran attended this event.

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This promotion meeting is the first of its kind held by Zoomlion in the Middle East. He Qian, President of Zoomlion Earthmoving Products Research Institute, made a comprehensive and detailed introduction of the products for the clients at the meeting. The 70-ton ZE700ESP and 125-ton ZE1250ESP excavators suitable for local conditions of Iran were emphatically promoted, with a view to further locking the targeted clients, increasing Zoomlion’s popularity and thus promoting the sales in Iran.

“We have purchased all together more than 70 earthmoving products from Zoomlion. The excavators boast outstanding quality and performance,” one client representative said, “Zoomlion, such a responsible international corporation, is our reliable partner.”

Iran is very rich in mineral resources, ranking third in the world in terms of iron ore and copper ore reserves. As an important engineering contracting market in the world and also one of the largest overseas engineering contracting markets of China, Iran has become a target for all construction machinery enterprises globally. Zoomlion’s 70-ton and 125-ton excavators introduced in Iran are characterized by strong power, high efficiency and low fuel consumption, very suitable for the operating environment of various Iranian mines, known as “magical machine” for customers to make profits.

According to Zoomlion’s data, the company began to make its way into Iranian market as early as 2007. Since 2011, it has sold totally 1,600 sets of products in Iran, including earthmoving machines, construction crane, building cranes and concrete equipment. In particular, there have been over 1,000 excavators in the Iranian market, with a market share of 40%, exceeding that of Japanese and South Korean brands occupying the mainstream of the market.