Zoomlion Crane Appears in Indonesia's International Mining Machinery Exhibition

During September 9 to 12, 2015, Indonesia's International Mining Machinery Exhibition was grandly held in Indonesia Jakarta International Expo. The overseas Company’s industry mobile crane line team with 6 cranes and two commercial agents appeared in the exhibition and signed orders of 7 cranes during the exhibition. 

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Although affected by the economic downturn in Indonesia, the exhibition still attracted various engineering machinery magnates to join the exhibition with visitors over 20,000. Zoomlion exhibited 6 cranes in total, covering products of three series: truck crane, crawler crane and tire crane, which made Zoomlion become the manufacturer with most comprehensive mobile crane series and most equipment exhibited. On the exhibition scene, the stylish and fashionable appearance of Zoomlion cranes attracted new and old customers to visit and consult the performance and price. 

As the engineering machinery market with the most promising development in Southeast Asia, Indonesia is one of Zoomlion’s most important overseas markets and one of the most competitive markets for the global engineering machinery manufacturers. In recent years, rooted in Indonesian market, persisted on the orientation of customer’s demands, Zoomlion Heavy Industry Mobile Crane Company’s (Zoomlion Crane) Indonesian team has launched a series of crane models meeting market demands, conforming to local customs and with good practicality and strong marketization, truly realizing product localization. Meanwhile, Zoomlion attaches persistent importance to the cooperation with local agents and vigorously promotes agents’ service ability and spare parts supply ability. Zoomlion has won good reputation among the local customers in Indonesia by its excellent products and superior service, which realizes the sustainable market share increase of Zoomlion products in the Indonesian market.

To dominate in the Indonesian local market, the overseas industry mobile crane line team has established a focus group to carry out in-depth investigation and survey since last year. The development strategies for the Indonesian local customers and Chinese project customers sub-line were finally determined based on analysis for the customer group and demands. In this year, the strategic layout has achieved substantial breakthroughs that the new competitive tire crane agents have been developed on the basis of previous agents for truck crane and crawler crane and the large valuable orders have been signed successfully with Chinese-funded and VIP customers in Indonesia.