Zoomlion Lifting Machinery Company Establishment & 2014 Global Crane Distributor Summit

On November 27, during the 2014 Bauma exhibition in Shanghai, Zoomlion Lifting Machinery Branch Company held its founding meeting and meeting with global agents for 2014. The event was attended by Zoomlionsenior president and general manager of the overseas company Mr Zhang Jianguo.Zoomlion agents and customers from Europe, North America, Africa, South America, Southeast Asia, the Middle East, Russia and other countries and regions of the world also gathered for the grand event.

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The conference started with a speech in English by the general manager of Zoomlion Lifting Machinery Branch Company, Ms Huang Qun,who officially announced the founding of the company. In July of this year,Zoomlion merged its mobile crane and construction hoist divisions to establishthe Zoomlion Hoisting Machinery Branch Company. Prior to this, the twodivisions carried out independent operations in the areas of mobile cranes andconstruction cranes, both achieving a leading position in their respectivefields. General Manager Huang said, "Today, from product strategy totechnical standards, from manufacturing to marketing channels, the convergentdevelopment of these divisions shall become increasingly obvious and synergieswill be increasingly apparent. We believe the time for this 'fusion' is ripe.This is an inherent law of industrial development, but also an inevitable trendin the development of the company." As the main division of Zoomlion Heavy Industry Science & Technology Development Co., Ltd., the Lifting Machinery Branch Company will strive to become the world's leading manufacturer of lifting equipment and provider of overall lifting and vertical transportationsolutions.

At the first global Zoomlion crane dealer meeting, the operations and product managers of the two major business lines of mobilecranes and construction cranes within Zoomlion Lifting Machinery Branch Company held discussions with global agents on the state of overseas operationsand the development and prospects for product technology. Afterwards, are presentative from Dutch company Raxtar delivered a speech on Raxtar's lift products and technology and vividly described to the assembled agents the Lifting Machinery Branch Company's strategy for creating and delivering global high-end products.

During the free exchanges between global agents and companies, representatives of a number of agents from South Africa, Saudi Arabia, Kuwait, Bangladesh, Hong Kong and other countries and regions held in-depth discussions with members of the Zoomlion Overseas Branch Company and Hoisting Machinery Branch Company on issues including products and services,parts and competitiveness. On the issue of subsidiaries, Zoomlion OverseasBranch Company general manager Zhang Jianguo said that Zoomlion is implementingan international strategy of establishing subsidiaries in key overseas markets in order to provide more rapid and convenient services to local agents andcustomers. On the issue of improving product competitiveness, Zoomlion HoistingMachinery Branch Company general manager Huang Qun stated that the company willintroduce localized products tailored to local demands based on the needs andcharacteristics of different markets and through forward-looking marketresearch and product development. At the same time, the company will continue to strengthen cooperation with international leading companies and brands suchas Raxtar, which is making its debut at this year's Bauma exhibition, and the company will continue to launch international high-end products. In terms of branding, the company will continue to increase advertising and marketing investment in key regions and markets. When it comes to supporting new cooperation with agencies, the company will provide a competitive price policysuited to local competitive environments, while also strengthening technicaland service training support.

 The meeting concluded with 22 overseas agents receiving outstanding overseas agent awards and personal contribution awards for 2014,which Zoomlion Lifting Machinery Branch Company uses to thank overseas agentsfor their continued efforts and excellent achievements.