A new milestone for SAMSON Group A/S: PICHON, the No.1 slurry tanker brand in France, expands into Germany

• SAMSON Group A/S has integrated the PICHON brand into its portfolio in Germany to strengthen its international presence.

• The official launch of PICHON in Germany was announced at a press conference on February 26 at HILMER GmbH in Moringen.

• PICHON's product range for Germany includes the SV slurry tanker and various application tools like incorporators, injectors, trailing shoe booms, and drip hose booms.

• The German sales team, led by Kay Rathjen, will adopt a dual-brand strategy, offering PICHON products through the existing SAMSON sales network.

• SAMSON Group A/S aims to reinforce its position in Germany, targeting farmers and agricultural contractors with high expectations for precise manure application.

By integrating the PICHON brand into its portfolio in Germany, SAMSON Group A/S continues to strengthen its international presence and aims to increase its market share. To introduce the brand to the German audience, a press conference was held on February 26.

Introducing PICHON in Germany

The official launch of PICHON on the German market was announced on February 26 at a press conference hosted at HILMER GmbH in Moringen. This event brought together Germany’s specialized agricultural media, presenting the PICHON product range and the upcoming marketing initiatives planned to support its entry into this new market.

Slurry tankers and a wide range of application tools

Building on its strong reputation in France, PICHON arrives in Germany with an expanded product offering. The SV slurry tanker range has already proven its worth and is complemented by various tools designed to optimize the use of organic fertilizers. Incorporators, injectors, trailing shoe booms, and drip hose booms all help round out PICHON’s offering for the German market.

From the moment PICHON was acquired in 2019, it was clear to SAMSON Group A/S management that the brand would one day be introduced in Germany. Today, after several years of work and key milestones—such as standardizing processes, introducing the SV slurry tanker range, and launching the TSB trailing shoe boom—PICHON’s arrival in Germany makes perfect sense. The brand is ready to take on this new challenge, backed by a German sales team led by Kay Rathjen, Territory Manager Germany & Austria, along with five sales representatives.

A dual-brand strategy

For distribution, the sales team is adopting a dual-brand strategy, which means that in all regions where possible, PICHON products are offered through the already existing SAMSON sales network.

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“Germany is one of the markets where SAMSON Group A/S aims to reinforce its position. Our products primarily target farmers and agricultural contractors, who already have high expectations for precise manure application. For the German team, it’s an exciting challenge to extend the SAMSON range and now PICHON to a wider customer base. I’m looking forward to seeing how the German market develops for us,” says Kay Rathjen, Territory Manager Germany & Austria, before adding: “I see significant potential for PICHON, particularly in southern Germany. Last year, about half of the 2,000 slurry tankers sold in Germany were equipped with Vacuum technology! PICHON is 100% committed to this technology and remains a true specialist in the field! We now want to make this expertise available to German farmers and contractors.”