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Agritechnica Show: ‘Diamond’ commercial plans shine a light on Massey Ferguson’s New Product offensive, new Service offers and new customer-focused strategy

Germany’s Agritechnica Show in November sees Massey Ferguson, a worldwide brand of AGCO, launch a series of Diamond offers that provide even more added value to the business-oriented customer.


Beginning in the German market, all of Massey Ferguson’s high specification tractors will feature these added value offers and promotions that will continue throughout 2018 – coinciding with the Diamond (60th) anniversary of the Massey Ferguson brand name.

“In everything we do, we challenge the limits of performance and straightforward dependability to make our customers’ businesses more profitable, offering a full-line of products and comprehensive services to provide farmers with the best return on investment,” says Campbell Scott, Massey Ferguson Director Marketing Services Europe and Middle East (EME). “At Agritechnica 2017, we are excited to be kicking off our Diamond programme with an entirely revitalised range of equipment addressing the needs of all farm operations.”

“Tough and dependable, these new gems in our machine line-up are identifiable by a new, powerful and distinctive design with strong and angular lines – all attributes that perfectly reflect our diamond celebration,” he adds.

To further reinforce the customer experience, the Diamond promotions will be complemented by the launch of a new comprehensive range of best-in-class Massey Ferguson Services for total peace of mind through state-of-the-art MF Dealer support and innovative connected solutions.

“These products and services reflect the promise of the brand, the commitment and professionalism of our employees and our core focus on customers who are at the centre of everything we do,” explains Thierry Lhotte, Vice-President and Managing Director, Massey Ferguson EME. “We continue to drive our ‘MF Growing Together 5’ transformation programme to provide fully-rounded farming business solutions to customers. With multi-million dollar investments in research, development and manufacturing, the MF product and service portfolio continues to expand and deliver quality, performance, reliability and good value for money.”

“The Massey Ferguson brand has always been a pioneering and hugely-influential force in farm equipment with a clear focus on the future,” Mr Lhotte continues. “MF has wide appeal for professional farmers who appreciate skilful engineering and practical, dependable technology combined with best value for money. Over the years, the brand has constantly evolved, rising to its position today as a provider of farming business solutions. The capacity for pragmatic innovation is an essential part of Massey Ferguson’s DNA – as witnessed by the many technical milestones we have achieved and continue to develop.”

“During the coming year, new Massey Ferguson products will be introduced at a really fast pace. Our Beauvais tractor plant in France will continue to lead in the implementation of Lean Manufacturing techniques and we will see the opening of its new Beauvais 3 logistics facility.”

“With our new global product offensive, our new Massey Ferguson Services offers and, in all facets of our operation, we are focused on ensuring farmers’ experience with our brand is productive, profitable and enjoyable,” he remarks. “Here’s to the next 60 years of farming success and growth - growth for our customers, growth for our Dealers and growth for Massey Ferguson.”

Source: AGCO Deutschland GmbH; MASSEY FERGUSON