2 November 2015, 08:50
For brand protection reasons and for the purpose of sustainably differentiating our products from those of the competition, we will dispense with the historical part of the brand from next year. “ATLAS weycor” will be replaced by the short and concise brand name, “weycor”.
The brand change is a necessary step. Aside from the name, however, nothing else will change.
The new brand label consists of the word “weycor” and a newly designed logo that establishes the connection to the brand’s origin.
The name Atlas has been associated with the construction equipment of Atlas Weyhausen GmbH in Wildeshausen for 50 years. Atlas wheel loaders have been used in agriculture, gardening and landscaping, goods logistics and industry since the 1970s.
The first stage of brand reform was introduced in 2012 with the “ATLAS weycor” brand; the name affix “weycor” establishes the connection to the name of the company founder, Dr. Friedrich Weyhausen, and the products from Wildeshausen.
With entrepreneurial continuity, Atlas Weyhausen has built up a high degree of confidence over the past five decades as a medium-sized German company. With this in mind, we will continue our cooperation with our customers and dealers on the basis of trust and partnership.
Source: Atlas Weyhausen GmbH