AWP Sales event at Riwal delivers strong results

Riwal, the aerial work platform and telehandler rental specialist, held its first Red Tag Sale of used access machines.

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The Red Tag Sale took place in The Netherlands on November 19^th at the Riwal depot in Diemen, near Amsterdam, located 15 minutes from Schiphol Airport. At the event Riwal displayed over 200 used machines ranging from scissors, booms, truck mounted platforms and spider lifts, all of which came straight from the rental fleet.

The event attracted many customers from numerous countries in Europe. The attendees included other rental companies, trading companies as well as end users.

The Red Tag Sale was a successful event for Riwal as 169 machines were sold, representing a total sales revenue of €1.6 million and an Original Equipment Cost of €5.2 million.

Norty Turner, Riwal’s CEO, comments: “Continuing to renew our rental fleet so that we can offer newer machines for our customers helps support our vision of delivering the best customer experience in the industry. We have a constant flow of well maintained, used access platforms for sale. We are pleased with the outcome of our first Red Tag Sale and will conduct future events to assist us with executing our strategic fleet plan.”