Bauma CHINA 2024: Haulotte strengthens presence with new products and customer event

• Bauma CHINA 2024 returned after a four-year hiatus, featuring 3,542 exhibitors and attracting 281,488 trade visitors from 188 countries.

• Haulotte showcased new products at Bauma, including the HA20 RTJ PRO with Extra Reach and electric scissor lifts C10, C12, and C14.

• Haulotte organized the "OPEN UP Changzhou" event at its Changzhou Factory, hosting over 50 guests from 10 countries.

• The event included a plant tour and workshops to test innovations like the FASTN active anchorage system and MyCompanion digital tool.

• Aurelien GAUGUE emphasized the importance of the event in showcasing Haulotte’s state-of-the-art factory and industrial processes.

Bauma CHINA 2024, held from November 26 to 29 at the Shanghai New International Expo Centre, made a successful return after a four-year interruption, the trade fair broke records across the board, showcasing its status as Asia’s premier construction industry event.

Spanning over 330,000 square meters, the exhibition brought together 3,542 exhibitors from 32 countries and regions, attracting 281,488 trade visitors from 188 countries. Over 20% of the visitors hailed from overseas, underlining the event’s global appeal.

Harry Wang, General Manager of Haulotte Shanghai, expressed his enthusiasm about Haulotte in Bauma: “Our booth was much appreciated by visitors and customers, who enjoyed meaningful exchanges in the welcoming atmosphere of our booth. We showcased our latest product releases, including the HA20 RTJ PRO equipped with Haulotte Extra Reach and the newest electric scissor lifts, “made in China for China”: C10, C12, and C14. It was a successful edition, and we firmly established Haulotte as an international brand in the mobile elevating work platform segment.”

Haulotte welcomed global customers to Changzhou Factory

In parallel with Bauma China, Haulotte's Asia-Pacific and Middle East zone and Changzhou plant organized “OPEN UP Changzhou”, a tailor-made event for its customers at the Haulotte Changzhou Factory. Over 50 guests from 10 different countries of Asia-Pacific, Middle East and Latin America participated in a vibrant program designed to foster business connections and showcase Haulotte’s cutting-edge innovations.

The event featured a comprehensive plant tour, offering visitors a detailed view of each stage of the manufacturing process. Highlights included workshops to explore and test Haulotte's latest innovations, such as the FASTN active anchorage system, the MyCompanion digital tool, the Haulotte Extra Reach feature on the HA20 RTJ and the HA16 E PRO, the latest machine offer from the PULSEO generation.

Aurelien GAUGUE, Changzhou Plant General Manager, highlighted the significance of this event: “Changzhou teams were proud to host our global customers from more than 10 different countries including Brazil, Argentina, Mexico, Australia, Japan, Turkey, India, Singapore, Indonesia and Korea. It gave them a full insight into Haulotte’s activities in China and our state-of-the-art factory, inaugurated in 2022. The plant tour included five dedicated stops to explain our industrial processes, from in-house painting with two-layer systems to multi-product assembly lines, quality control, R&D validations, and supply chain management.”

With these two privileged moments, Haulotte is focusing on proximity and maintaining strong links with its customers, while placing at the heart of this strategy its desire to test its innovations and products with its partners.