Bobcat’s Machine IQ Telematics Exceeds 30,000 Units Sold in Europe, Revolutionizing Worksite Efficiency

• Bobcat's Machine IQ telematics platform has surpassed 30,000 units sold in Europe, demonstrating strong market adoption.

• The platform offers near real-time insights on machine location, usage, fuel consumption, and maintenance, enhancing operational efficiency and security.

• Features include geofencing, fault code monitoring, and remote engine disable/enable, helping prevent theft and reduce downtime.

• Customer examples show effective theft recovery and improved machine uptime through proactive servicing.

• Bobcat plans to continue investing in Machine IQ to expand connected capabilities and support dealer networks across Europe.

• Bobcat’s Machine IQ telematics platform delivers near real-time insights into location, utilization, fuel use and maintenance, giving owners and operators greater control

• Customers and dealers across Europe are using Machine IQ to prevent theft, reduce downtime and maximize productivity through proactive servicing and machine tracking

• Passing the 30,000 milestone for Machine IQ sales reflects Bobcat’s ongoing commitment to greater efficiency and peace of mind for regional customers

Advertisement

Bobcat, a global equipment, innovation and worksite solutions brand, has sold more than 30,000 Machine IQ-connected units in Europe, delivering performance, productivity and peace of mind to customers across the region. Launched in 2019, the manufacturer’s proprietary telematics platform empowers customers and dealers with near real-time access to critical machine data, helping improve efficiency, enhance security and maximize uptime.

Installed at the factory or by dealers as aftermarket kit, Machine IQ connects supported Bobcat models to the cloud, enabling customers to act sooner, reduce risk and keep their equipment running at its best. Features such as maintenance progress tracking and machine grouping are included in the Standard Package, which is free for the first two years. Geofencing, advanced utilization reporting, fault code histories and configurable notifications are available as part of the Premium Package, which also includes remote engine disable/enable functionality for connected skid-steer and compact track loaders, mini-excavators, compact wheel loaders and now also telescopic loaders and handlers.

From locating and recovering equipment to setting geofences and curfew alerts that flag unexpected movement, operators and fleet managers are using Machine IQ to tighten security and keep projects on track. By monitoring fuel consumption and usage, customers can make faster, more informed decisions that help maximize productivity and minimize downtime. Near real-time fault codes, meanwhile, enable dealers to prevent minor issues from becoming major repairs, helping to optimize maintenance in demanding environments.

Tomas Plechaty, Senior Digital Program Manager, Doosan Bobcat EMEA, said: “Passing the 30,000 mark for Machine IQ not only underscores our team’s commitment to innovative, efficiency-centric solutions, but also reflects the genuine value that our connected machines deliver on the ground. With real-time data at their fingertips, Bobcat customers across Europe are using this technology to bolster security, drive productivity and improve decision-making.”

New Remote Engine Disable/Enable Available for Telehandlers

Bobcat has added a new Remote Engine Disable/Enable feature on the company’s Machine IQ telematics platform also for telehandlers. The new feature allows customers in Europe to remotely enable or disable their machine’s engine through the Owner Portal or Machine IQ mobile app.  With Remote Engine Disable/Enable, operators and owners can shut down their machine with a few clicks, deterring theft and aiding in quick machine recovery.

Customer-focused innovation

There are numerous examples of how Machine IQ is facilitating efficiency, security and uptime. For instance, when HA Terrassement’s E27z was taken from the company’s driveway (trailer and all), Bobcat’s Belgian dealer used the platform to obtain its most recent GPS location before sharing exact coordinates with the customer. As Hans Vervloet, Aftermarket Manager at Vangaever NV, explains, the missing asset – worth tens of thousands of euros – was recovered quickly and safely as a result.

Meanwhile, Sandy Gray, Director of Grays Machinery Ltd in the UK, says that one customer is leveraging Machine IQ to safeguard a Bobcat S450 that is frequently left away from the main yard. The firm uses geofencing functionality and live error codes to ensure security and guide proactive servicing for the machine, which operates in remote, rugged locations. In addition to reducing unplanned downtime, the technology is helping to prolong the machine’s lifespan.

The visibility and proactive support provided by Machine IQ have also benefited Rashev & Co in Bulgaria, according to Kristina Bozhilova, Sales and Service Administration at Megatron EAD. The ability to monitor fault codes, service schedules and fuel consumption in near real time – identifying issues and arranging services proactively – is supporting faster, data-led decisions while ensuring the fleet remains operational.

Strategy led by innovation

Bobcat will continue to invest in Machine IQ and its wider digital portfolio to drive enhanced data insights, diagnostics and integrations for end users and fleet managers alike. This sustained commitment to innovation and connected solutions will provide Bobcat’s European dealer network with more ways to safeguard assets, plan maintenance, and keep customers’ machines working and earning.

“While my colleagues and I are delighted to have achieved this exciting milestone, we’re only just getting started,” Plechaty commented. “Machine IQ is a cornerstone of Bobcat’s innovation-first approach, and we will continue to invest heavily in connected capabilities, integrations and dealer support that empower our customers to accomplish more.”

For further information about Machine IQ or to learn more about the Bobcat equipment, innovations and worksite solutions available in Europe, visit bobcat.com.