Faresin Industries conquest of the Australian market Order of 38 new machines from Chesterfield Australia Supply of 22 new machines to AML Equipment

In the “land of kangaroos” Faresin Industries does a big leap forward to conquer the market.

Advertisement

The Italian company based in Breganze (VI), an international leader in the manufacture of mixer wagons and telescopic handlers, has received an important order of 38 new machines from Chesterfield Australia.  The recently appointed distributor, Chesterfield Australia is the exclusive Faresin Industries importer for New South Wales and Queensland regions.

A partnership, the one between Faresin Industries and Chesterfield Australia was born also from a similar business concept: the Australian company, like the company from Breganze, has always maintained a solid family guidance since 1963.

That “elective affinity” is also confirmed in the chromatics preferences in common: Chesterfield Australia sells in the oceanic continent machines supplied by the most important manufacturers, characterized from the green color, as the Faresin mixer wagon and John Deere agricultural machinery. A preference that Faresin Industries has certainly supported also for the telescopic handlers manufactured for Chesterfield, customized with the green color instead of the generally used red color for this range of products.

Of the 38 mixer wagons and telescopic handlers that will leave Breganze directed to Australia: 26 machines are already on their way and 12 will be sent in the next months. The machines will be displayed in the branches of Chesterfield Australia and will be protagonists to tests and demonstrations “in the field” that will evaluate their performance and characteristics under Australian conditions.

Alongside the machines manufactured for Chesterfield Australia Faresin Industries has also supplied some 22 machines in the last months to AML Equipment. AML Equipment is the exclusive importer for Faresin Industries in Western Australia and the Northern Territory. Also a privately owned family business AML Equipment has been a market leader in the Construction and Mining sector supplying cranes and lifting equipment for over 10 years.

Due to this successful double distribution channel, the company is starting to be known and appreciated in every corner of the Australian continent, no doubt one of the most strategic markets for the future.