First 5-star dealership in Germany

The Agrartechnikzentrum of the ZG Raiffeisen Technik GmbH in Pfullendorf/Aach-Linz (Baden-Württemberg) is the first dealership in Germany to receive a 5-star rating from the AGCO Corporation.

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The new Agrartechnikzentrum agricultural equipment centre opened its doors in April 2013 after nine months of construction. The new building, located near the main site, became necessary to be able to serve customers in the best possible way in the future.
“When we decided to build the new centre, I got together our young workshop supervisors to assist in developing new, practice-oriented standards for our branch offices,” explains Georg Baumann, Managing Director of the ZG Raiffeisen Technik. “For me, the space must also promote open communication and offer a sufficiently large area for expansion.”

The agricultural equipment company AGCO Corporation, has been certifying its dealers with up to five stars since 2009. The evaluation includes customer benefits, such as highly trained specialists, special tools in the workshop, an extensive spare parts stock as well as a fully equipped workshop vehicle for on-site repairs. The benefits of the particular branch office also go into the assessment. These include, for example, the motivation of the staff or documentation of business performance, which can then be shown to customers.

The ZG Raiffeisen Technik GmbH invested a total of two million euros in the new agricultural equipment centre. “Of course, we also discussed what we need for the new location,” says Georg Baumann. “But it quickly became clear that today a modern business must have the appropriate special tools, diagnostic devices, etc. on hand for professional farmers. What counts for our customers is simply how fast and how well we dealers do the work.”
A new roller brake test stand, an assembly pit as well as a large workshop crane make the work easier for the workshop staff. The Agrartechnikzentrum Pfullendorf has stocked a sufficient supply of spare parts in its two-storey parts warehouse. “During the harvesting time, in particular, we must help our customers quickly,” explains the branch office manager Markus Blender. “Our promptness, continuous service availability and, not least, the great motivation of our employees are what make our business a success. We are all very pleased to have received a 5-star rating from an independent source.”

“I would like to congratulate the Agrartechnikzentrum of the ZG Raiffeisen Technik GmbH in Pfullendorf for this unique distinction,” says Andreas Loewel, Director Fendt Sales Deutschland, congratulating the ZG branch office in Aach-Linz. “The fact that it is the only 5-star location shows how demanding the standards for the dealer rating are and how high the German perception of quality is.”