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Galvanising African agriculture through efficient farm mechanisation

Massey Ferguson is inviting farmers and agricultural dealers from across Africa to attend its exciting ‘Vision of the Future’ farm mechanisation event at the AGCO Future Farm in Lusaka, Zambia (8 April 2016).


“This major event is a catalyst for ideas focused on farm mechanisation as key a driver for growth in African agriculture,” says Thierry Lhotte, Massey Ferguson Vice President Marketing, Europe/Africa/Middle East (EAME). “With up to 100 machines on show, this will be the biggest spectacle of MF farm machinery and agricultural services staged in Africa for many years. Our emphasis is firmly on the new generation of farmers, farm workers and agribusinesses and their vital role in advancing the future of African farming. We have planned a really dynamic and thought-provoking experience with plenty to inform, inspire and entertain our guests.”

Reflecting Massey Ferguson’s mission to supply a comprehensive and progressive system of farm mechanisation for all types of farm enterprise, machines from its full-line catalogue will be showing their paces. A number of products will see their African debut at the event. MF tractors, harvesting machinery, implements, hay & forage tools, seeding & tillage and materials handling equipment plus some of the latest farming techniques to support African agriculture will be on demonstration and display. Alongside this will run a programme of workshop sessions and seminars.

This first-of-its-kind showcase event is taking place at AGCO’s Future Farm in Lusaka. Visitors to Vision of the Future will be able to drive the latest range of Massey Ferguson machines, gain an insight into product engineering and connected technological services, spend time with field service teams and technicians on how to get the best from machinery and have conversations with key players who are shaping the future of the agricultural sector. In addition, visitors will have the opportunity to interact personally with Massey Ferguson design engineers and share their own vision and ideas for future tractors through a Virtual Reality engineering experience.

“This is a unique opportunity for visitors to see MF’s credentials as an innovator, encouraging positive change within the agricultural industry and providing mechanisation solutions for farms big and small,” says, Campbell Scott, Massey Ferguson, Director Marketing Services. “Massey Ferguson is an integral part of the African agricultural landscape and our machines have been contributing to farm output here for over 130 years. We have shipped over half a million tractors to Africa, and today we are active in every country on the continent. Our experience is second to none.”

Source: AGCO, Massey Ferguson