Goodyear unveils EQMAX and EQMAX ULTRA: a new generation of premium truck tires focused on sustainability and performance

• Goodyear launches EQMAX and EQMAX ULTRA premium truck tires, focusing on sustainability and performance.

• The new tire range will debut at the IAA Transportation event in Hanover from September 16 to 22, 2024.

• EQMAX and EQMAX ULTRA tires are made with up to 55% sustainable materials, including Rice Husk Ash-based silica.

• Advanced tread and carcass compounds offer up to 20% better mileage and 6% improved rolling resistance.

• The tires are Electric Drive Ready and equipped with RFID technology for enhanced fleet management.

• The EQMAX range includes EQMAX S and EQMAX D. In contrast, the EQMAX ULTRA range includes EQMAX S ULTRA, EQMAX D ULTRA, and EQMAX T ULTRA, all optimized for fuel efficiency and reduced CO2 emissions.

The new Goodyear EQMAX and EQMAX ULTRA tire range will make its debut to a broader audience at Goodyear's exhibition during the IAA Transportation event, held from September 16 to 22, 2024, in Hanover.

Goodyear is announcing the launch of its latest premium truck line of tires, the Goodyear EQMAX and EQMAX ULTRA. Engineered to meet the evolving demands of the transportation industry, these tires are designed with an emphasis on sustainable material usage , fuel efficiency and versatility, making them well-suited for a wide range of applications, from long-haul to inter-regional routes.

With the launch of the Goodyear EQMAX and EQMAX ULTRA, Goodyear introduces a tire range that aims to support sustainability and performance to meet the current needs of transportation fleets. As industry regulations further tighten emission standards, the need for introducing new products and solutions has never been greater.

Depending on the different sizes, tires from the Goodyear EQMAX and EQMAX ULTRA ranges are made with up to 55% sustainable materials, including ingredients like Rice Husk Ash (RHA)-based silica.

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Advanced compounds for mileage and fuel efficiency

With the introduction of a new tread compound that includes a higher content of silica, the EQMAX and EQMAX ULTRA tires offer up to 20% better mileage and up to 6% improved rolling resistance compared to their predecessors. The high abrasion-resistant tread compound made with silica is engineered to help improve  wear, reduce heat generation, and lower rolling resistance, helping to enhance mileage, long-term durability and fuel efficiency.

Complementing the tread improvements, the new  carcass compounds featuring silica  contribute to lower heat generation within the carcass, helping to reduce rolling resistance and increasing long-term durability. These advancements can help the EQMAX and EQMAX ULTRA tires to provide reliable, cost-effective performance over extended periods, making them potentially a valuable asset for fleet operators.

Building on the key features of FUELMAX ENDURANCE and FUELMAX PERFORMANCE ranges, the Goodyear EQMAX and EQMAX ULTRA drive tires can also enhance traction with a directional tread with high-profile depth. The new tire range also enhance the robustness of steer tires, helping reduce the risk of damage and irregular wear. In EQMAX T ULTRA, designed for trailers, new tread design with additional sipes was introduced to enhance grip and braking on all weather conditions.

Designed for the future: Electric Drive Ready and RFID technology

The EQMAX and EQMAX ULTRA tires are designed to be Electric Drive Ready. This means they are suitable for a variety of drivetrains, including diesel, gas, electric, and hydrogen-powered vehicles, offering a one-product solution for all vehicle types. With a higher load capacity than conventional tires of the same size and lower rolling resistance, these tires help optimize the range of electric vehicles while ensuring robust performance across all driveline configurations.

Goodyear EQMAX and EQMAX ULTRA tires come also equipped with Radio Frequency Identification (RFID) tags. These tags enable each tire to communicate with cloud networks on an individual serial number level, providing seamless tire flow management and enhancing fleet management capabilities.

"The launch of the Goodyear EQMAX and EQMAX ULTRA tire range represents a significant step forward in our commitment to support our customers in their sustainability journey and at the same time providing improved performance of our products. These new tires are not just built for today's needs but are designed with the future in mind, offering versatility and efficiency across a wide range of applications” — said Xavier Fraipont, Vice President Commercial EMEA at Goodyear.

Visit Goodyear in Hall 21, Stand B38 at IAA Transportation 2024, and discover how Goodyear’s innovative products and solutions can transform your fleet operations.

About Goodyear EQMAX and EQMAX ULTRA:

New range is specifically designed to meet diverse transportation needs with a focus on efficiency and sustainability. Goodyear EQMAX and EQMAX ULTRA range will be available for all axle positions – steer, drive, and trailer – ensuring comprehensive coverage for various vehicle configurations as well as helping to minimize emissions and maximizing fuel efficiency.

Goodyear EQMAX range: featuring the EQMAX S and EQMAX D, offers versatile and balanced performance for highways and secondary roads, making it adaptable to various driving conditions.

Goodyear EQMAX ULTRA range: for those prioritizing fuel efficiency and reduced CO2 emissions. Range includes the EQMAX S ULTRA, EQMAX D ULTRA, and EQMAX T ULTRA and is optimized for highway use, helping deliver enhanced sustainability without compromising on performance. Additionally, the entire EQMAX ULTRA line (across all sizes and positions) will feature an "A" label for fuel efficiency, reflecting its commitment to reducing fuel consumption and CO2 emissions.