Goscor Lift Trucks Introduces Newly Branded Bobcat Forklifts to Southern African Market

• Goscor Lift Trucks (GLT) announces the rebranding of Doosan forklifts to Bobcat livery, aligning with the global Doosan Bobcat rebrand strategy.

• Bobcat forklifts, with a history starting in 1968 under Daewoo, are now part of Doosan Bobcat, which operates in over 90 countries with manufacturing facilities in Korea, China, and Germany.

• GLT, part of the Goscor Group since 1984, is recognized for its range of electric and diesel-powered forklifts and exceptional after-sales service, aiming to offer the lowest total cost of ownership in the South African materials handling industry.

• The company has a track record of supplying various world-renowned industrial equipment brands and is set to add the Movexx range of electric tugs and Sunlight batteries and energy solutions to its portfolio in mid-year 2023.

• Patrick Barber, GLT Business Development Director with over two decades at Goscor, highlights the company's expertise in forklift rebranding, referencing the previous transition from Daewoo to Doosan brand in 2005.

• Earlier in the year, GLT underwent corporate rebranding to enhance customer uptime and align with the Goscor Group's service commitment across industries.

• Starting January 1, 2024, Doosan Bobcat (DIV) forklift trucks and warehouse equipment will feature the Bobcat colours, with loaders and telehandlers continuing to be sold through Goscor Earthmoving Equipment, reinforcing the group's commitment to providing Trusted Equipment Solutions.

Goscor Lift Trucks (GLT), a key player in the industrial warehousing equipment sector, is delighted to announce the rebranding of their premier forklift brand, Doosan, which will now be supplied under the iconic Bobcat livery in line with the global Doosan Bobcat rebrand strategy.

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Bobcat forklifts have a rich history dating back to 1968 when the first forklift was manufactured in South Korea under the Daewoo brand. In 2005, Doosan acquired the company, leading to the formation of Doosan Industrial Vehicle (DIV) in 2011. In 2021, Doosan Bobcat took over the entire organisation, including manufacturing facilities in Incheon (Korea), Yanta (China), and Lübben (Germany). Presently, the company operates in over 90 countries.

As a prominent member of the Goscor Group, GLT has been a trusted provider of industrial warehousing equipment solutions since 1984. “Recognised for its extensive range of electric and diesel-powered forklifts, along with exceptional after-sales service, GLT has established itself as a dynamic forklift company offering comprehensive warehousing solutions with the lowest total cost of ownership. Today, GLT is a leading supplier in the South African materials handling industry,” affirms GLT Business Development Director, Patrick Barber.

GLT has a history of supplying world-renowned brands such as Crown, Bendi, Dec, Doosan, and, as of mid-year 2023, Movexx range of electric tugs, along with Sunlight batteries and energy solutions.

Barber, who has been with Goscor for over two decades, asserts that with his involvement in the conversion of Daewoo forklifts to the Doosan brand in 2005, GLT is well-acquainted with the process of forklift rebranding, drawing from firsthand experience in this domain.

In the earlier part of this year, GLT underwent its own corporate rebranding, aligning with the Goscor Group's commitment to enhancing customer uptime across various industries.

As of January 1, 2024, Doosan Bobcat (DIV) forklift trucks and warehouse equipment will proudly carry the well-known Bobcat colours. With the transition of Doosan to Bobcat forklifts, Goscor Lift Trucks is proud to be part of the renowned Bobcat family, known globally for its compact machines used in construction and agriculture industries across South Africa.

Under the Goscor umbrella, Bobcat loaders and telehandlers, will continue to be sold through Goscor Earthmoving Equipment business unit, reinforcing Goscor Group's commitment to providing Trusted Equipment Solutions and positioning itself as a brand that is professional, on-point, vibrant, and engaging for the future.