Hidden Champions: Grimme finished on the 6th place

For the third time in a row Grimme is awarded as one of the 20 top brands of mediumsized German companies. The family owned company was able to achieve place 6 in 2015, after place 9 in 2011 and place 5 in 2013. In the area of "brand performance" Grimme achieved even an increase of index-points from 64.9 to 66.6. The index describes the success of the brand management by the following factors: Brand awareness, quality of marketing activities, brand reputation, brand affinity and brand premium.

The study about "The brands of German Hidden Champions 2015" was realised by the consulting agency Biesalski & Company in Munich, it examined the importance of German market leading brands on the global B2B sector and their importance for the company's success. The study takes into account all private owned companies, which are world market leader in their industry-branch, generating a turnover of 50 to 1,100 million euros. 285 industry experts have been consulted for this study.