Hitachi announces new dealer in Serbia

Hitachi Construction Machinery (Europe) NV has appointed West Balkans Machinery to distribute its construction machinery in Serbia. An agreement was signed in January and applies to the full range of mini, medium and large Zaxis excavators, rigid dump trucks, ZW wheel loaders and Hitachi Sumitomo crawler cranes.

West Balkans Machinery specialises in supplying equipment for mining, quarrying and construction projects. Founded in 1996 under the name Yugo-Dizel doo, the company is owned by Sloban Sretenovic and was renamed earlier this year. It moved to its new 4,763m2 facility in Simanovci, near Belgrade, in 2014 and has 57 employees.

The company has seven sales departments, as well as teams dedicated to service, logistics, accounting, marketing and quality. The Hitachi department consists of two sales representatives, two service technicians and a fully equipped Hitachi service vehicle. 

“We appreciate the strong and proactive support that we have received from Hitachi,” says Sanja Vukovic, Quality and Marketing manager at West Balkans Machinery. “We are united as one team, and able to offer a high level of support to the local market and make our customers feel valued.

“Although the construction industry in Serbia has faced many challenges in recent times, the country is now in a phase of transition. This should see an increase in the number of jobs and projects, as well as the level of investment from abroad.

“It can be difficult for contractors to buy new construction equipment in Serbia, and our customers prefer durable machines supplied with 24-hour technical support. In this respect, Hitachi is helping us to achieve our mission of building relationships and securing customers for life.”