Hitachi Construction Machinery Co., Ltd. Launches "LANDCROS"

• Hitachi Construction Machinery Co., Ltd. launches "LANDCROS" to drive innovation and customer-centric solutions.

• The initiative addresses market changes such as sustainable practices, site safety, and skilled labor shortages.

• "BUILDING THE FUTURE 2025" plan was introduced to grow as a solutions provider with a customer-centric approach.

• "LANDCROS" aims to integrate new technology-driven projects and enhance the customer journey.

• Hitachi Construction Machinery Group will leverage the Hitachi brand to maximize value and advance stakeholder interests.

• Francesco Quaranta, HCME President, and CEO, emphasizes the transition to a "PhyGital" era merging physical and digital worlds.

Initiative to Drive Innovation and Customer-Centric Solutions

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Hitachi Construction Machinery Co., Ltd. (HCM) is proud to announce the launch of "LANDCROS," a landbreaking initiative reflecting the Hitachi Construction Machinery Group's dedication to delivering innovative solutions for customers, dealers, suppliers, and partners. Hitachi Construction Machinery Europe group will have a leading role in this initiative, ensuring that our advanced and diverse market needs are at the forefront of our new solutions.

Adapting to Market Changes with Innovative Solutions

The construction machinery market is experiencing a significant shift, influenced by changing interest rates, the necessity for sustainable practices, site safety and a shortage of skilled technicians and operators. Additionally, there is an urgent need to develop physical infrastructure for the emerging world while managing budget constraints. In response, Hitachi Construction Machinery Group is committed to providing comprehensive solutions to these contemporary challenges.

Our Commitment: Building the Future

In April 2023, HCM introduced our new Medium-term Management Plan, "BUILDING THE FUTURE 2025," aiming to grow as a true solutions provider.

Our key principles include:

• Customer-Centric approach to understand the key challenges to address

• Reliable Partnerships to design a long-term business engagement

• Open Technology approach to integrate fast-paced, innovative technologies

• Solutions to cover the entire Customer journey

Promoting "LANDCROS" and Future Technologies

We are committed to broadly communicating and promoting "LANDCROS" to all internal and external stakeholders. This initiative underscores our intention to be closer to the customers and our commitment to delivering innovative solutions, customised to European needs, as the group advances to a new stage. Under this initiative, we will integrate all our new technology-driven projects and business solutions, enhancing the entire customer journey.

We aim to co-design the future with our customers and distribution partners, ensuring that all future products and solutions address current and future challenges.

Leveraging the Hitachi Brand

The Hitachi Construction Machinery Group will continue to use the Hitachi brand, working closely with the Hitachi Group to maximize brand value.

Strategic Advancement for Stakeholder Value

To fulfill our desire to deliver innovative solutions to every stakeholder, we will continue our efforts to strategically advance and plan our operations with an efficient customer-centric approach in a win-win spirit with our distribution partners.

"We are stepping into a revolutionary 'PhyGital' era, where the physical and digital world seamlessly merge, unlocking endless opportunities. With the LANDCROS initiative, we aim to lead this transformation, partnering with our customers and innovators to create a new, exciting future." Francesco Quaranta, HCME President and CEO.