Hyundai achieves 100,000 sales for first time in Australia

Hyundai Motor Company Australia has finished 2014 in fourth position in the overall sales ranking, with a record 100,011 units sold and 9.0% market share, an increase of +0.5% over 2013. Hyundai also finished in second place for the year in passenger car sales, ahead of Mazda, Holden, Honda and Volkswagen, with 71,213 units sold, equating to a 13.4% market share, and an increase of +1.4% YOY.

Overall for 2014, of the top nine selling automotive brands in the Australian market, only Hyundai increased its sales year-on-year (+3.1% sales growth), and was the best performer of the top ten brands for the period. Furthermore of the top five selling brands, only Hyundai has demonstrated six years' consecutive volume growth.

Total year-end sales saw two Hyundai models, i20 and ix35, achieve first place rankings for their respective segments. In addition a further four models achieved podium finishes with Veloster, iMax and iLoad all attaining second place, and i30 taking third place.

“Achieving 100,000+ units in 2014 is an outstanding result in the Australian market for the Hyundai brand,” said Charlie Kim, CEO Hyundai Motor Company Australia “From humble beginnings we have grown to become one of the best performing automotive brands in the market and continue to challenge perceptions.”

December saw Hyundai achieve sales of 7,657 units, with the result placing the brand fourth overall in the Australian market, equating to a 7.9% market share. Hyundai’s passenger car sales of 5,743 units placed the brand in second position with a 12.7% market share.

Hyundai placed first in the Small SUV <$40k segment with ix35, while sales of i20 and Accent combined in the Light segment to achieve the top spot for the month. Hyundai achieved podium results across four other segments in December, with iMax and iLoad finishing in second place in their respective segments while combined sales of i30 and Elantra saw Hyundai finish in 2nd place in the Small segment.

The ix35 continued to dominate the competitive Small SUV <$40k segment with ix35 achieving total sales for the month of 1,197 units and a segment share of 17.7%.

Hyundai continues to be the number one selling marque in the competitive Light <$25k segment with combined sales of i20 (918 units) and Accent (611 units) achieving a total 1,529 units sold in December, achieving a 16.8% segment share. This was the 11th consecutive month Hyundai has led this segment.

“December produced a solid end to a fantastic year for Hyundai,” said John Elsworth, Chief Operating Officer Hyundai Motor Company Australia. “Finishing fourth overall and second in passenger car sales is testament to our consistency throughout the year by offering quality, performance, and unbeatable value for Australian customers.”