25 May 2015, 16:57
Star of “The Hangover” and new sitcom “Dr. Ken” shows how the Bridgestone Ecopia EP422 Plus tire appeals to drivers seeking more miles between trips to the pump
Bridgestone Americas (Bridgestone) today released the latest commercial spots for its Ecopia line of fuel-efficient tires, which feature actor Ken Jeong and a team of Bridgestone engineers on a road trip to Las Vegas. Jeong speeds past gas stations and heckles other drivers who have to stop and fill up, while he enjoys the fuel-efficient benefits offered by Ecopia EP422 Plus tires from Bridgestone. Engineered to appeal to today’s savings-minded consumers, the ads demonstrate how Ecopia EP422 Plus tires offer greater fuel savings, enabling drivers to travel an extra 20 miles per tank.*
“At Bridgestone, we focus on innovation that serves those who use our products, and the fuel-saving attributes of the Ecopia EP422 Plus tire are a prime example of that commitment,” said Philip Dobbs, chief marketing officer, Bridgestone Americas. “Better fuel-efficiency translates to savings at the pump, and that continues to resonate with Americans as they look to stretch their dollars. Ken Jeong’s unique comedic style as he cruises past gas stations is the perfect way to demonstrate how choosing the right tire can deliver increased savings at the pump and keep more money in the bank.”
The Bridgestone Ecopia tire television ad campaign will premiere May 25 during widely watched programming on ESPN, NBC Sports Network, AMC, HGTV and more. In addition to the :30 second premiere spot entitled “Vegas,” Bridgestone will run a :15 second spot entitled “Sanitizer.” Social media engagement with Jeong and an integrated digital campaign will support the series of broadcast ads.
Julia Melle, senior vice president and executive creative director, Publicis Dallas, stated, “Who better to feature with Bridgestone’s new fuel-efficient Ecopia EP422 Plus tire than actor and comedian Ken Jeong on his way to Vegas. In the way only he can, Ken mocks those who have to stop for gas as he drives on past the gas station with his Ecopia EP422 Plus tires from Bridgestone.”
The fuel savings offered by the Ecopia EP422 Plus tire contribute to the company’s global goal to improve tire rolling resistance by 25 percent by 2020. The Ecopia tire line also moves Bridgestone closer to its long-term environmental vision of achieving a 50 percent reduction in CO2 emissions by the year 2050 and beyond.
The Ecopia EP422 Plus tire from Bridgestone delivers dependable all-season performance, confident handling and a comfortable ride — all backed by a 70,000 mile treadwear limited warranty. It is available in 43 sizes, ranging from 15” to 18” rim diameters, and is designed to fit many of the most popular coupes, sedans and wagons on the road today. The Ecopia EP422 Plus tire also fits select minivans.
Source: Bridgestone