LECTURA presents BrandSurvey 2022: Over 52,000 of industry professionals provided valuable market insights

Have you ever wondered how the biggest brands from the construction industry are perceived by customers and machinery users? Why is a specific brand preferred by customers prior the other? Now you do not have to wonder anymore. LECTURA has conducted its vastest survey so far – over 52,000 of industry professionals from all around the world participated and provided important market insights. Such complex study is valuable and unique within the heavy machinery segment.

The users were approached when researching machinery via LECTURA Specs website that is visited by 1.2 million visitors each month and the respondents reviewed 892 brands in total.

The first part of the BrandSurvey 2022 focuses on construction and lifting sector, based on 24,971 reviews of 48 brands from respondents coming from 209 countries from all over the world. This data has brought us valuable insights on how people within the industry perceive not only the quality of brands’ products and services but also their interaction via media and other sources of information and channels.

Through evaluation of a set of 15 questions, we provide a very detailed insight on how customers from all around the world see the heavy machinery manufacturers, what are the things that matter the most to them, how the brands choose to interact with their clients and what the brands needs to improve in order to maintain the trust of their current customers and gain many new ones. Besides creating a communication bridge between the most important players in the machinery industry (brands and their clients), therefore, LECTURA BrandSurvey 2022 is a winning tool both for the audience and the brands.

What exactly can you find in the full report of BrandSurvey 2022?

• 470 pages of valuable insights:

• A full compilation of 18 brands from the construction industry (Bobcat, Bomag, CASE, Caterpillar, Doosan, Hitachi, Hyundai, JCB, John Deere Construction, Kobelco, Komatsu, Kubota, Liebherr, Manitou, Takeuchi, Volvo, Wacker Neuson, Yanmar)

• Analyses of results for questions 1-15

• Unique comparisons: a brand vs industry and a brand vs its closest competitors

• The evaluation of questions 1-5 for the whole heavy machinery industry

• The evaluation of questions 1-5 for the construction and lifting sector

• Topics explored: General brand evaluation, Products and services, Media visibility, Online presentation, Dealership network, Competitors

Dig into the free report and unveil all the details about 18 brands and their position within the construction market! Take me there
 

If you are interested in the full version or premium individual brand reports, see the details in our shop!