8 April 2015, 00:00
Congratulations to the Land of the Little Grey Fergie at Norway’s Kongeparken which scooped a top prize at the Thea Awards in Los Angeles, considered by many to be the Oscars of the Themed Entertainment Industry.
This fantastic attraction area at the Kongeparken in Stavanger, one of Scandinavia’s foremost theme parks, is a celebration of the children’s character ‘Little Grey Fergie’ (Gråtass) which is based on an original Ferguson TE20 tractor.
Against stiff international competition, the team behind Gråtassland were thrilled to receive the Thea Award for New Park Land on a Limited Budget.
Over the last 20 years the original story of Little Grey Fergie’s adventures, written by Morten Myklebust, has grown into several television series, two feature films, ten music albums, live shows and more than 15 books.
Inspired by this success, Gråtassland opened in 2014. It was an instant hit and has been drawing big crowds ever since.
The Thea jury commented: “The charming Little Grey Fergie Land engages adults and children alike. It immerses them in the world of the Little Grey Fergie and is an ideal mix of real environments and fantasy. It celebrates history, modern times and fantasy - all with a goal of entertaining, and teaching about animals, farming and the importance of taking care of our environment.......This is a tremendous success that never strays from the story or the goal of the project.”
Håkon Lund, CEO of Kongeparken said: “It’s a great honour to receive the award and gain this recognition for our work. In designing Gråtassland, our aim was to engage visitors by changing the focus away from the attraction, to the experience. At its heart is an exciting tractor ride wrapped up in the tale of a much-loved icon telling the story of the Massey Ferguson Brand and its history.”
The international Themed Entertainment Association (TEA) and its awards were created to recognize achievement and talent at visitor attractions and experiences in the leisure and travel sector.
Source: AGCO, Massey Ferguson