MTW is in preparation for participation in the exhibition “SIMA-2015”

International Agricultural Exhibition ‘SIMA” which takes place in Paris every two years, has the status of one of the biggest shows not only in Europe but also in the world. To be its exhibitor means to confirm presence of machine manufacturer in the world market.

However, in addition to the bright strokes of company image, participation in "SIMA" provides an opportunity to demonstrate its economic potential with relation to advanced products output meeting the latest trends, and studies consumer demand. Minsk Tractor Works had experience in exhibiting of "Belarus" tractors at this prestigious Show in Paris, and very successful. MTW is preparing again to demonstrate machinery in "SIMA 2015" this year.

The decision to be once again an exhibitor of this Show was made by the enterprise taking into account the importance of preservation and development of European market for MTW and aiming to further promotion of "Belarus" tractors, increase of their exports. By the way, in 2014 more than 3,125 tractors were delivered to European countries and plans for this year are increase in sales by more than 44 percent. To achieve this goal it is planned to solve number of tasks, including consolidation and expansion of "Belarus" tractors supply in France. Participation in "SIMA 2015" answers not only to its performance, but also promotion machinery of our mark in the European market as a whole.

The show will be traditionally held at the Exhibition Centre "Paris-Nord" in the French capital. Also traditionally a significant event in the world of promotion will be held in the second month of winter - from 22 to 26 February. It was decided that "MTZ-Holding Company" will present seven "Belarus” tractors in Paris. Bobruisk Tractor Parts and Assemblies Plant will prepare three of future exhibits (320.5, 422 and 622 tractor models) for the exhibition. Four "Belarus" tractors (923.6, 1523.6, 2022.6 and 3522.6) – by OJSC "MTW". These machines will be equipped with Stage-IV engines meeting the latest environmental requirements.

It is worth noting that an important factor in organization of the exposition for presentation at the "SIMA" is not only the content but also the form in other words the styling. Currently, the enterprise is deciding this issue. In order to effectively demonstrate machines of our mark at the upcoming show in Paris, options for styling of the plant’s stand are under consideration. It is planned to present it in a corporate style and at the same time to take into account all the requirements and traditions for exposition of such high level shows as "SIMA".

It is to be recalled that our "Belarus" tractor looked very presentable at the last exhibition, in 2013. In that time exposition of MTW attracted great attention of visitors, potential partners and even the Minister of Agriculture of France. Furthermore, one of MTW’s tractor was purchased directly at the exhibition. It was bought by one of the dealers of our plant, working in Morocco. By the way, the presence of large number of representatives from the African continent at the show in Paris is one of the features of "SIMA". It is worth noting that the increase in sales of "Belarus" tractors in Africa is also among the strategic directions of marketing policy.