New National Sales Director

Columbia is thrilled to announce the addition of Dennis Davidson as the new National Sales Director for Columbia.  Mr. Davidson’s primary focus will be on improving the activities which directly affect Columbia’s market share and market penetration throughout the United States.  Mr. Davidson will be directly reporting to Scott Breckley, Columbia’s Chief Operating Officer. 

Mr. Davidson will work to put processes in place that will support our dealers and sales team.  Davidson has a passion for supporting dealers by providing best in class products backed by people who build lasting and meaningful business relationships.

Scott Breckley, COO of Columbia commented on the addition of Davidson, “Denny’s breadth of experience in dealer-based distribution and his drive to build solid relationships with Columbia’s dealer network is central to our core value of building enduring relationships with our customers and channel partners alike.”

Dennis Davidson comes to Columbia with an extensive educational and professional background.  Davidson graduated from the University of Wisconsin with a Bachelor’s of Business Arts degree and continued his education with Edgewood College with a Master’s in Business Administration.  Before Davidson arrived at Columbia, he previously worked for Mercury Marine for seven years developing OEM business opportunities with boat builders and developing dealer relationships throughout the U.S.  Previous to that, Davidson spent 5 years developing a new sales and dealer distribution network in the upper Midwest for Yamaha engines and marine products. Davidson also has previous experience managing a consumer products sales team.  

Mr. Davidson hails from Cottage Grove where he and his wife reside. Davidson volunteers as the 7th and 8th grade Director of youth football for Monona Grove.