New Products, New Ideas and New Channels along the European Coastline

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Two new products of XCMG shown at INTERMAT in Paris France – wheel excavators and rough terrain wheeled cranes were delivered to Polish clients the other day. Polish clients speak highly of XCMG’s state-of-the-art products with high reliability and stability, and they are wiling to continue to purchase XCMG’s products so as to maintain long-term cooperation with mutual benefits and win-win results. Another new product shown in the exhibition – the brand new European version truck crane will be delivered to European clients soon. 

Due to European Debt Crisis and decreased infrastructure effect, the entire European market is dull, and the export of engineering machinery from China to Europe weakens. However, Polish distributors of XCMG have taken a series of new steps on the premise of maintaining the market share of traditional products, such as creating new ideas, adopting new sales strategies, expanding new channels and introducing new products. Although the turnover of earthmoving machinery in the Polish market is decreasing dramatically, they have successfully sold wheel excavators and rough terrain wheeled cranes to Polish clients.

2012 is a decisive battle year for XCMG to cement its goal of RMB 100 billion yuan. The Export and Import Company of XCMG is making concerted efforts to achieve the export goal of $1.6 billion. Apart from manufacturing quality products, XCMG is also developing new products by expanding sales channels and building a team of distributors. It not only organizes professional technical personnel to provide distributors with necessary training but also keeps round-the-clock track of the quality of its products and establishes a regular return visit system. Thanks to its highly responsible attitudes and reliable service, XCMG makes its rough terrain wheeled cranes well-known by potential major clients. 

Innovation and service are the keys to the success of XCMG, and will surely contribute to its image as an international company.