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New YANMAR Master Dealer for Belgium and Luxembourg

Avant Machinery N.V., based in Belgium, is now an official Master Dealer for YANMAR compact tractors in the 22-60 hp range for Belgium and Luxembourg. Tractors, service and spare parts will be available through Avant and their current dealer network for their target markets, including municipalities, horse farms and rental companies.


Avant Machinery N.V. is already a strong player in their target markets as the only distributor of compact construction equipment from Avant. They have the ambition to grow and expand in other markets as well. Tom Raepers, General Manager from Avant Machinery N.V.: "We are now pleased to be a YANMAR Master Dealer for our region, as YANMAR products are known for their quality and service and are a great addition to our current product portfolio."

Belgium growth market for YANMAR

Avant Machinery will position YANMAR tractors in the premium tractor range and will use an active and driven approach to promote YANMAR tractors. This is fully in line with YANMAR's medium-term strategy to further develop the Belgian and Luxembourg markets. Peter van der Vorst, Manager Agriculture from YANMAR: "We believe that Avant Machinery is the right partner to become a Master Dealer for Belgium and Luxembourg because they have a good reputation in the market with a strong focus on marketing and sales." Avant has set ambitious sales targets to achieve this goal and is looking to expand their dealer network from 15 to 20 dealers.

Successful kick-off

The kick-off was during a two-week open house event, culminating in the Discover & Drive Days on 15-16 June, where dealers, customers and other business relations could learn and see the new YANMAR tractors and experience and test their key features. Béchir El Hedhili Sales Manager for YANMAR France, Belgium and Luxembourg: “The kick-off was very professional, well organised and well perceived. We have great confidence in the collaboration with Avant Machinery and their committed and motivated dealer network, and in the positioning and strategy that the company chooses for YANMAR tractors."

Source: YANMAR Europe BV