News from TCA LIFT

From the recent investment by Dansk Generationsskifte A/S into TCA LIFT A/S the Danish manufacturer of the Falcon Spider has announced its first plans for future growth. The company has added a new member to the team by employing Craig Rooke. Craig Rooke joins TCA LIFT A/S as Business Development Director from Teupen Maschinenbau where he has worked as Sales director in the UK and Ireland for the past 5 years. Craig has a very strong international background in sales and in his previous roles he has achieved significant results. 

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Finn Schlitterlau CEO at TCA LIFT A/S sais, “our plans are to grow the business and our market shares, and in order to do this, we need to expand our sales team. We were looking at the market and the person that stood out to us was Craig Rooke. Craig has a large range of experience in the equipment industry. We consider Craig’s reputation and knowledge within the industry very important to get a stronger “foot hold” in the UK and Ireland, and further to develop our business for our Falcon products internationally. Therefore, we went for Craig Rooke, and I am delighted to welcome Craig on board in the TCA LIFT team.

He will have a focus initially on the UK and Ireland markets as this is a very big and important area for the Falcon Spider lifts and this means we will now be selling directly into this regions. Mr. Schlitterlau continues: “At the same time Brian Falck Schmidt takes the role as Sales Director, and he will be responsible for our overall sales activities within TCA LIFT A/S.   With these new significant actions and more to come, we have now initiated plans and steps to take our Falcon products into the next level.

Craig will operate out of the UK with support from our sales and technical skills from our head office in Odense/Denmark in full cooperation with Brian Falck Schmidt. “Brian and his entire sales team will be 100% devoted to business growth and increasing the international market share of our falcon machines “ Mr. Schlitterlau said.

Craig Rooke said “I am very much honored. TCA LIFT called me and once I heard the enthusiasm and plans by the board of the company, it was an opportunity I couldn’t turn down. The owners have a clear vision and direction of where they want to take the business and this aligns with my aspirations as well as the chance to work with a legend in the spider lifts market in the name of Brian Falck Schmidt. So I very much look forward to taking this role.