Sany expands business in African market

As African countries' economy grows and the Belt and Road Initiative Strategy advances, Sany will embrace bigger development in Africa.

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Xiao Jiang, general manager of Sany Heavy Industry in South Africa business unit, said so during a recent visit made by Chinese enterprises in South Africa, including Sany Group.

“Local customers in Africa are gradually familiar with products made in China. Chinese products are becoming reliable for our customers,” Xiao said.

Responding the demands of market rapidly

In 2012, Sany established its South Africa business unit, expanding its business to more than 30 African countries in the southern and central areas of Africa.

The company chose five key markets - South Africa, Angola, Zambia, Congo and Ghana and major selling products - cranes, excavators and road rollers in Africa, putting more marketing and service resources into them.

Sany set up its first 6S store in Zambia , providing the most advanced marketing services and keeping customers free from concerns and worries.

Customers care after-sales support and parts supply the most, and Sany is improving customers’ view towards products made in China by establishing a complete sales and service system, Xiao said.

Apart from traditional engineering machinery, Sany is seeking cooperation with South African government and industrial sectors in the businesses such as housing industrialization, intelligent port, wind power, mining, oil gas and chemical projects.

To date, Sany's sales volume in south and central Africa has exceeded US $500 million and more than 4,000 Sany's units are in use. The market share and brand recognition of large tonnage crawler cranes, tramcars, and excavators are listing among the top in the industry. 
Sany’s rapid development can't be achieved without local agents. The company seeks for project construction and builds brand image in South Africa by cooperating with local agents. It has had 13 agents and has built a complete sales channel.

Sany's equipment was used in many major projects in Africa, such as the South Africa's KUSILE power plant construction, the stadium construction of 2010 South Africa World Cup, a coal mining project in Zimbabwe, a port construction project in Angola, and a water supply factory construction in Ghana .

Fulfilling the social responsibility in South Africa

Sany is endeavoring to shoulder its social responsibility in South Africa as well. On March 29, 2013, Sany took part in the rescue when a building collapsed in Dar-es-Salaam, the biggest city of Tanzania, which won appraise from the government of Tanzania.

Meanwhile, Sany plans to establish a technical training center with South Africa's Department of Labor, to help local people find jobs.