Sebastian Poccard appointed Senior Vice President, Sales and Markets in Hiab

Hiab has appointed Sebastian Poccard as Senior Vice President, Sales and Markets as of 10 February. Sebastian will lead and drive sales and services excellence as well as develop dealer management relations and related structure. He will report to President of Hiab Roland Sundén and be part of Hiab Executive Team. 

Sebastian has over 20 years of international business experience and joins Hiab from Husqvarna, where he has held several senior managerial positions globally, including construction product sales as well as distribution development. The latest position in Husqvarna was VP Sales and Marketing Consumer Brands for EMEA and APAC regions. 

"Sebastian is an experienced leader with a successful track record of growth and ability to drive cultural change to achieve high performance. I am extremely happy to welcome Sebastian - he will be a strong addition to the Hiab Executive Team. At the same time I want to thank Carl Gustaf Göransson, who previously held the position, for his contribution and wish him the best for the future," says Roland Sundén. 

Sebastian Poccard's CV can be found here.