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Sinoboom Electric Articulating Boom Lifts Launched in Southeast Asia

Sinoboom at Schmetterling
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Sinoboom at Schmetterling

IMAGE SOURCE: Sinoboom Intelligent Equipment

To mark the arrival of Sinoboom AB14EJ and AB16EJ articulating boom lifts into the Schmetterling rental fleet, a product launch event was recently held to showcase the series of Sinoboom machines at their Kuala Lumpur base, attracting the attention of rental companies across Malaysia. Schmetterling was appointed as Sinoboom’s exclusive Malaysia dealer in September 2020.

The electric articulated boom lifts AB14EJ (platform height of 14m/45’11’’) and AB16EJ (platform height of 15.7m/51’6’’) are fully battery-powered with zero emissions, a long battery life and superior reliability. The narrow body of 1.9m (6’3’’) is ideal for restricted spaces and indoor work. The machines are equipped with intuitive and simple operational functions, and an industry-leading smart screen displaying built in self-diagnostics, allowing easy viewing of settings, fault codes and parameters.

During the event, potential customers and rental figures tried and tested the machines for quality, operations and performance. “I’m really impressed by the engineering design and the simplicity of Sinoboom products, especially the commonality of spare parts, which makes for a really good ROI and TCO,” one rental customer said at the event.

Sinoboom at Schmetterling <br>Image source:Sinoboom Intelligent Equipment


Mr. Lam, General Manager of Schmetterling, said: "As a Sinoboom distributor, Schmetterling initially came into contact with Sinoboom through the scissor range and was impressed by the high quality of Sinoboom’s products. This time, we are honored to introduce Sinoboom electric boom products to Malaysia. Judging by our testing of AB14EJ and AB16EJ, and customer feedback, we are full of confidence in the future deepening cooperation with Sinoboom."

Chris Chin, Sinoboom Sales Director (SEA) said, “Despite the impact of Covid-19, the sales of Sinoboom in the SEA region had really turned up. Sinoboom understands customers’ need both in terms of machine and ROI, and the quality-built machine and value-delivering philosophy always enable us to transfer more benefits to our customers. In the future, we will continue to work hand in hand with the distributor Schmetterling to jointly provide customers with all-round solutions in terms of products, aftermarket services and financing, so as to help the healthy and sustainable development of the industry.”

Founded in 2015, Schmetterling Rental is a specialized access equipment rental, sales and services and parts provider, with business covering the entire region of Malaysia.

Source: Sinoboom Intelligent Equipment