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Thumbs up for Karlsruhe exhibition venue

recycling aktiv and TiefbauLive 2017 exhibitors welcome the new venue

After the trade fair pairing recycling aktiv and TiefbauLive relocated from Baden-Airpark to Karlsruhe Trade Fair Centre, there is a very great level of interest among exhibitors in the overall conditions offered by the new venue. Because of this, Karlsruher Messe- und Kongress-GmbH (KMK) invited exhibitors and supporting associations to an open day on the exhibition grounds on 22 and 23 June 2016, where they had the chance to familiarise themselves with the new surroundings at first hand.

Change always brings opportunities. Which is why the representatives of manufacturers and retailers of construction machinery, add-on units and recycling facilities were eager to see the new event venue for themselves. Around 40 companies had signed up for the event, including Hammel, Kiesel, Lehnhoff, Scania, Schlüter, Wacker Neuson, Wirtgen and trade association VDBUM. KMK division head Beate Frères came together with project manager Claudia Nötzelmann and authorised Geoplan representative Andrea Friedrich to present the new trade fair concept and layout planning. Of particular importance for this demonstration trade fair are the presentation possibilities in the open-air exhibition area.

The trade fair pairing will cover over 60,000 m² in the east of the exhibition grounds and will be supplemented by the adjacent Hall 2. The visitor tour set off from the car park to the entrance of Hall 2, the planned setting for the static exhibition spaces that were previously housed in pavilions in Baden Airpark. From Hall 2, the visitors have access to the outdoor exhibition area, where exhibitors present large machines and equipment at their stands, both static and in action. The extensive demonstration spaces are also located here – these include trade fair highlights “Demonstration building site for road construction and canalisation” and “Mobile scrap and metal yard” and special showcases on areas such as “Paper, paperboard and cardboard” or “Wood and biomass”.

Visitors were visibly impressed by the benefits of the exhibition grounds and the excellent layout planning, all of which pave the way for efficient logistics during the trade fair. The trade fair management has even taken exhibition space growth into consideration in its planning. The presentation convinced the visitors of the advantages of holding the trade fair pairing at the new venue from 27 to 29 April 2017.

Matthias Wenzel, Head of Marketing at construction machinery dealer Eberle-Hald in Metzingen: “I came here asking myself where our stand could be strategically positioned and whether the exhibition grounds fit with our plans. Compared with Baden-Baden, there are clear structures and shorter distances to walk – and the availability of stand areas in the hall is excellent as well. All in all, attractive exhibition grounds with good transport connections.” Dieter Müller, on the sales staff at Laudon in Weilerswist, was also eager to take a close look at the new exhibition grounds: “To begin with, I was positively surprised by the staff and their impressive presentation. And also by the look of the venue: clean and very attractive. Last year, a great many trade visitors came to our stand and there were plenty of constructive discussions. I hope that we will see this and more in 2017.”

Annika Ruske, marketing manager at Schlüter Baumaschinen in Erwitte, reported a similar impression: “The exhibition grounds are well structured, spacious and clean. The halls are very suitable and the sanitary facilities are commendable. An excellent venue for us to work with. With the cooperation between Geoplan and KMK in place, the future looks very positive.” Application consultant and project manager Horst Möhrle from MTS Maschinentechnik Schrode AG in Hayingen expressed similar sentiments: “Relocating from a familiar environment to a new one made me curious. After all, you want to know what to bear in mind next year and whether the relocation will bring about new opportunities as well. The four words I would use to describe the exhibition grounds are: huge, attractive, neat and new. And the concept for the coming trade fair is great. We really like the trade fair pairing because many civil engineering companies are also involved in recycling and have a need for soil conditioning equipment or crushing plants. So this gives us an excellent opportunity to meet them here.”

Representing trade association VDBUM – KMK’s partner responsible for organising and running the “demonstration building site” at TiefbauLive – is managing director and board member Dieter Schnittjer: “I feel that the exhibition grounds offer ideal conditions. The halls are a huge improvement for the exhibitors – they can really present themselves in their best possible light here and, as visitors access the outdoor exhibition area via the hall, they will all see the exhibitors as they pass through. Karlsruhe is more central than the previous venue and the city has a better infrastructure, which means that I am optimistic overall as regards the future of this special trade fair pairing with its trademark live demonstrations.”

Because of this, the company representatives were also very interested in having their companies come on board again as exhibitors at the next event. Some of them signed up directly during the open day.

Source: MK Medien Kommunikation; Karlsruher Messe- und Kongress GmbH