XCMG Brand Exploiting the Market of Sudan

To better exploit the market of Sudan, recently, the Sudan Office of XCMG Group had planned and carried out a series of market publicity activities along with the franchisers, which had well enhanced the popularity of XCMG brand in Sudan.

Sudan is a nation in northeast Africa, which is ranked third in territory in Africa and is the key market for each brand of engineering machinery in African region. Since 2011, with the split of Northern and Southern Sudan and the lasting border disputes, the market capacity of engineering machinery in Sudan had witnessed a great drop compared with previous years. Shortage of foreign currency had also brought huge trouble to the market. In the predicament, AUTO COMPANY, the agent of XCMG Sudan increased the input against the difficulties. It firstly set up a new sales outlet of XCMG products in Khartoum, the capital of Sudan; meanwhile, it also set up several large ads of XCMG products in Khartoum and Port Sudan to further enhance the ad promotion. Early in March, the agent took the excavators and bulldozers of XCMG to debut in Sudan Trade Fair of Machinery Products. Meanwhile, the preparation of two large-scale promotion events of XCMG products is also under way, which is predicted to be held respectively in Khartoum and Port Sudan in July and August.

 All these measures have greatly enhanced the popularity and influence of XCMG brand in the market of Sudan, and boosted the market share of XCMG products in Sudan to a great growth. Meanwhile, the agent of XCMG in Sudan, depending on its powerful service capacity built over the years, not only helps enhance the market share, but also provides the clients with timely and effective after-sale service, which has well maintained the public praise of XCMG among local users and created good conditions for XCMG to further exploit the market of Sudan. As shown in the picture is the huge advertising board of XCMG on the airport road of Khartoum, Sudan.