2 September 2016, 14:50
Recently, the XCMG Fire Fighting Trucks Division has made great strides again in winning the procurement projects of the fire-fighting force in the Northwest and Northern China for its high-meter fire trucks, with orders totaling 24 fire trucks valued at more than RMB ￥64million. XCMG High-meter Fire Fighting Trucks continue to command strong sales in the market.
On the one hand, XCMG has adopted measures to realize generalized use of its fire trucks and integrated design and production through modularization from January to July this year. Those measures include overcoming the pressure brought about by downward movement of the market, continuously focusing on the operational goal of the year, being committed to transformation and upgrading in the fire-fighting sector, speeding up technological innovations and building superior product lines. On the other, XCMG has achieved a new breakthrough in the sales of its conventional products in the international market by responding to the demands of analysis of the domestic market and international market, modifying its operational strategies, moving forward marketing and sales reform and seizing the opportunities of exporting to Mongolia. Additionally, XCMG has launched successively the initial sales of Fire Truck JP72S1 and JP58S1 specially used in petrochemical industry, and Fire Truck JP72S1 and JP58S1 respectively, attained a breaking through in the product sales of the specialized market, further solidifying the competitiveness of its fire-fighting products in the market place. As a result, its hoisting products account for 64 percent market share domestically, and its strength further manifests itself in the sales of fire-fighting equipment done in bulk and complete set and for specialized purpose. In short, the XCMG’s brand awareness has been enhanced and raised to a higher degree.