Euro Auctions announces Middle East expansion with new Dubai site

Euro Auctions, Europe’s leading auctioneers of industrial plant, construction equipment and agricultural machinery, has announced the addition of a permanent sale site in Dubai putting Euro Auctions on four continents around the globe and adding another four sales per year to the calendar.

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Euro Actions has leased a 91,000 m² (22 acre) site from the Jebel Ali Free Zone Authority (JAFZA) that includes a purpose built auction complex covering over 3,000 m² with a 360 seat, fully air conditioned enclosed auction arena as well as ancillary buildings, workshops and infrastructure. Euro Auctions has all the necessary services and logistic licences in place for the new venture and will trade under the Euro Auctions brand.

“As part of the continued global Euro Auctions brand expansion, the Middle East, and in particular the United Arab Emirates, was always the next country in which to establish a strong and stable operating base,” explains Jonnie Keys, Euro Auctions, Commercial Manager, “We have many good relationships with buyers and sellers in the Middle East and Africa and this new auction location will enable us to create stronger relationships with our customers in this region and open the door to many new buyers and sellers.”

Keys continued “We have seen increased participation in our European and American auctions from the Middle East region over the past year and in particular in the last six months and indeed have had numerous customers who have requested that we take a larger part in this region which this facility will allow in addition to growing our customer base.”

First Sale in Dubai

The first Euro Auctions sale in Dubai is planned for 13th September 2017, with four sales per year scheduled to follow. This will provide its loyal customers more options and platforms to buy and sell equipment and assets when, where and how they like.   This expansion allows for total global reach and assets can be sold where the demand is greatest.  Sellers are urged to contact Euro Auctions now on 00971 488 46 880 regarding consigning equipment to this upcoming auction.

Recent Expansion

This news follows Euro Auction’s acquisition of USA Heavy Equipment Auctioneer, Yoder & Frey, in December of 2016 which added three additional auction sites and an additional six auctions per year.  Jonnie Keys enthuses “We are delighted with the performance of the Yoder & Frey brand to date and are looking forward to its growth in the future”.  In addition to this Euro Auctions regularly hold the largest Heavy Equipment Auction in Europe at its Leeds site in the UK with 4,500 to 5,000 lots sold every six to seven weeks with a hammer total typically over £30m.

Established in 1998 Euro Auctions has permanent auction sites in the UK, Europe, Australasia, the USA, the United Arab Emirates and are the market leader in the UK, Ireland and Europe, conducting over 60 major auctions every year. Euro Auctions also specialises in off-site sales and recently conducted the world’s largest one day auction of mobile cranes, selling 127 cranes with a hammer value of €32m. Euro Auctions also offer an online sales platform that is robust, secure and free to use and markets equipment globally to over 150,000 buyers in over 95 countries.