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Leading Agriculture Players Announce Partnerships to Improve Food Security in the Middle East

Industry hails 15th edition of AgraME as ‘perfect platform’ for amplifying their products, solutions and partnerships to improve food security in the Middle East and Africa


Officially inaugurated by His Excellency Sheikh Dr. Majid Sultan Al Qassimi, Acting Assistant Undersecretary for Food Diversity Sector and Director of Animal Development & Health Department at the Ministry of Climate Change and Environment, AgraME, the region’s only event dedicated to the full value chain of agribusiness, aquaculture and animal health, recently concluded its latest edition at the Dubai World Trade Centre.

Government Ministers, C- Level industry professionals, investors, farmers, veterinarians and suppliers spanning 90 countries, assembled over three days to network, trade, share knowledge and set the agenda for the future of the agriculture sector. A key theme that ran throughout the event this year was a number of trade announcements made from regional investment body AAAID, Agthia Group and global heavy machinery player, Massey Ferguson.

AgraME, for the first time ever, hosted 40 businesses of the ‘AAAID’s Affiliate Company Programme’ who attended the conference - in addition to AAAID’s strategic partners. Business meetings were held between companies that discovered ongoing areas of cooperation between in the field of Agriculture Business. To kick off day two’s conference agenda, a total of six agreements and Memorandum of Understandings were signed in the presence AAAID Chairman H.E Mohammed Bin Obaid Al Mazrooei, and H.E Mariam AlMheiri, Minister of State who is responsible for future food security and other key industry figures.

Some of the companies to sign MoU’s onsite included the Arab Company for Drugs Ltd, Emirates Modern Poultry Co. and Al Rawabi Dairy Company.

Agthia, one of the UAE’s leading food and beverage companies in the UAE, also announced that it had entered an innovation and technology partnership agreement with Trouw Nutrition Hifeed, a Nutreco Company and global leader in animal nutrition and aquafeed. The deal aims to develop a portfolio of products and services for optimised nutrition, enhanced animal performance and improved economic efficiency in poultry and ruminants.

The partnership decision was signed on the opening day of AgraME, and was attended by H.E Dr Thani bin Ahmed Al Zeyoudi, Minister of Climate Change and Environment, Mr. Otto Seijler, Managing Director of Trouw Nutrition Hifeed and Eng. Tariq Ahmed Al Wahedi, CEO Agthia Group, among others.

Samantha Bleasby, Exhibition Director for AgraME, said: “AgraME continues to evolve and grow year-on-year and this year’s edition was no different. It was a great indicator of how rapidly the region’s agriculture industry is growing and developing, and the high level of partnership announcements from exhibitors, governments and national organisations further strengthens the show’s reputation as the place to be for anyone connected with the agriculture, aquaculture and animal health industries.”

Kanoo Machinery, a member of The Kanoo Group and one of the exclusive dealers of world-class brands in the Middle East, was a key exhibitor of the newly revamped Crop Farming show vertical at this year’s event and was showcasing brands and technologies such as Massey Ferguson, Bobcat, and Snorkel.

Graeme de Villiers, acting country manager for Kanoo Machinery in the UAE, commented; “Gatherings such as AgraME provides us with an environment and opportunity to highlight our cutting-edge products and services that offer the most efficient and dependable operation for wide-ranging farming needs.”

“We represent global brands associated with constant innovation and related to technology, highly engineered for precision,” he added.

Speaking on the sidelines of day one, H.E. Sheikh Dr. Al Qassimi, who also opened the day one aquaculture conference, commented: “AgraME is the perfect example for how the UAE has been connecting people to meet the continuous demand for new products and technologies that will help us achieve this sustainability. Due to its success, it is now one of the longest running exhibitions in the Middle East covering the four key sectors of Agriculture, Animal Health, Crop Farming and Aquaculture. The exhibition has a great importance in relation to food security, overcoming climate change impact and our over exploited natural resources.”

In addition to the exhibition the show included three dedicated conference streams - Aquaculture, Animal Health and the AAAID Company Meeting. Covering a range of hot industry topics, with Animal Health being accredited by Continuing Professional Development, the workshops and seminars provided attendees with the latest insights and understanding of latest technologies, techniques and processes redefining the sector.

The dates announced for AgraME 2019 are 5-7th March. For more information please visit -

Source: Informa Exhibitions