LiuGong introduces the ‘Why Discover LiuGong Campaign’

China’s LiuGong Machinery is specialized in heavy-duty equipment. LiuGong is the ‘go to’ manufacturer for tough machinery to get any job done under extreme conditions. To raise more awareness around the brand, LiuGong Europe has launched a story-sharing campaign called ‘Why Discover LiuGong’.

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The new campaign is aimed at building brand awareness in the market so that potential customers come to consider LiuGong a viable option for their heavy equipment requirements. The company hopes to show how LiuGong differs from other Chinese companies and how it can provide added value for new and existing customers. The campaign also aims to take away possible misconceptions about Chinese brands.

Positive Buzz

In order to inform people and to generate positive buzz, LiuGong is soliciting personal stories from people already acquainted with the company, such as dealers, buyers and users.
Global Director of Branding & Communications Stacie Adams says: ‘We hope to hear about how our machines have helped their business and the differences they have made. But we also want to hear about the unique situations users have found themselves in while using our machines; extreme environments, tough job sites, challenging working conditions. We want to show how our equipment helps people to take control by being intuitive, cost-effective and heavy duty.’

Call to action

LiuGong is calling on everyone; fans, users, dealers, to share their unique LiuGong stories and photos. If you have a story to tell about LiuGong, post it on their Facebook page so that others can learn about what the company has to offer. By participating in the campaign, people will be eligible for periodic prizes and incentives such as tickets to the 2016 Bauma trade fair in Munich in April and merchandise such as caps and bags. So start exploring and sharing today!
https://www.facebook.com/LiugongEurope

Key Messages

The ‘Why Discover LiuGong’ campaign will focus on the company’s four key messages.

1. Control – LiuGong gives the most control over machine ownership, including; repair and maintenance, life cycle costs, training time, environmental durability. Stacie Adams says: “We know that people like to be in control in various areas, such as their business, or the duty cycle and the controllability of their machinery. In the construction world, control also relates to how we can help our customers with physical, geographical and environmental challenges, as well as factors such as efficiency & productivity, repair & maintenance, acquisition, budget and economic aspects.”  

2. Intuitive – LiuGong provides everything the customer needs and nothing they don’t. LiuGong’s machines are easy to understand and operate in any country and culture and require minimal training. According to Stacie Adams: “It’s important that our machines are easy to use and can be operated anywhere in the world. Our world-class R&D team constantly studies operator habits so we place vital controls and access points in the most convenient locations, while enhancing safety and comfort. This enables our customers to spend more time doing their work.”  

3. Extreme Duty – LiuGong machines can be reliably operated anywhere and are smartly designed to be maintained in the middle of nowhere under the harshest conditions. To get a tough job done in tough circumstances, you need tough machines. LiuGong understands what it takes and provides the toughest machines anywhere, any time. Stacie Adams explains: “Our company and our machines are forged in a huge country with harsh weather and geographical conditions. The physical and economic circumstances are usually hard, which is why our machines are so tough.”  

4. Full Line Of Best In Class Machines – LiuGong is a world leader in developing the broadest product line of machines that best fit extreme global construction demands. With 14 product lines, LiuGong is a one-stop heavy-duty machinery manufacturer, providing its partners with all they need. Stacie Adams points out: “We are one of the world’s few construction equipment manufacturers offering a full line of best in class machines, all backed by global support.” 

Stacie Adams concludes: “LiuGong is a special company with a lot to offer. We have thousands of fans and satisfied customers and users. We want them to help us share our story and build on our success!”