Sales & Service Partner Meeting: RUTHMANN and VERSALIFT Are Shaping the Future Together

• RUTHMANN and VERSALIFT held a global Sales & Service Partner Meeting with dealers from 25 countries to celebrate RUTHMANN's 125th anniversary.

• The event featured hands-on workshops and presentations focusing on the new VERSALIFT V-Range and its hydraulic and electronic systems.

• RUTHMANN showcased its heavy-duty hybrid aerial work platforms, allowing participants to test and discuss future product innovations.

• The meeting emphasized the value of international partner collaboration, feedback, and open dialogue to drive sustainable growth and product development.

As part of the celebrations marking RUTHMANN’s 125th anniversary, dealers from RUTHMANN and VERSALIFT from 25 countries gathered for the Sales & Service Partner Meeting. The focus was on the new V-Range, innovative technologies, and the further development of RUTHMANN’s heavy-duty equipment division.

To mark RUTHMANN’s 125th anniversary, dealers and partners from both brands gathered for the Sales & Service Partner Meeting. Both RUTHMANN and VERSALIFT are part of the TIME Manufacturing Company, an internationally active manufacturer of aerial access equipment. The participation of partners from a total of 25 countries underscored the strength of the international network and the importance of close collaboration across national borders.

The event provided a platform for professional exchange, hands-on workshops, and discussions on current developments and future innovations in the field of aerial work platforms. In addition to the technical program, the active participation of our partners was a key focus. Their feedback, valuable suggestions, and practical experience provided important insights for strengthening our long-term collaboration and jointly shaping future product features and innovations.

A special focus was placed on the new VERSALIFT V-Range, which was introduced to dealers through various presentations and hands-on demonstrations. The workshops focused primarily on practical application. Under the title “Hands-on Hydraulic and Vehicle Demo,” hydraulic systems and vehicle technology were demonstrated using the VERSALIFT VA-200-F as an example. In addition, the “Hands-on Electronics (XPC & RTC) and Vehicle Demos” workshop provided insights into electronic systems and their practical application. The VERSALIFT V-170 and the RUTHMANN STEIGER® T 300 XS served as demonstration vehicles.

RUTHMANN: High-Performance Heavy Equipment and Future-Oriented Hybrid Solutions

In addition to the new V-Range, RUTHMANN’s heavy-duty equipment division was another key highlight of the program. During test drives of the T 1000 HF, T 900 HF, and T 750 HF Hybrid, participants were able to experience the machines’ performance firsthand and get a firsthand look at their technical capabilities.

Special attention was given to hybrid solutions in the heavy-duty equipment sector. These solutions demonstrate how high-performance aerial access technology can be combined with forward-looking drive concepts. A dedicated innovation workshop also focused on large equipment, offering partners the opportunity to contribute ideas, share real-world requirements, and actively participate in discussions about future product features and innovations.

The discussion went beyond simply presenting existing products. The partners’ active participation and constructive feedback helped identify opportunities for further development and provided valuable insights into the future direction of the product portfolio. This collaborative approach underscores the importance of continuously involving the international dealer network in the development of solutions that meet the needs of customers in various markets.

An Active Partnership, Shared Ideas, and a Shared Future

The Sales & Service Partner Meeting combined technical insights and practical experience with an open dialogue between TIME Manufacturing Company—with its RUTHMANN and VERSALIFT brands—and the participating dealers. The presentations and workshops provided an opportunity to gain in-depth knowledge of new products, explore technical topics in greater detail, and share experiences in sales and service.

The strong international participation of partners from 25 countries underscored the importance of this network as a source of expertise, feedback, and new ideas. The valuable input from our partners and their active participation in discussions about future product features and innovations are crucial for building long-term partnerships and continuously improving our products and services.

The day’s events concluded with a get-together and dinner, which provided further opportunities for personal interaction and for strengthening partnerships.

The following day featured another highlight on the program: RUTHMANN’s grand 125th-anniversary celebration. Employees, customers, partners, and guests gathered to celebrate the company’s history and achievements while looking ahead to the next chapters in its history.

The Sales & Service Partner Meeting demonstrated that long-term success requires more than just innovative products. Technical expertise, reliable service, open dialogue, and the active involvement of partners are essential foundations for sustainable growth and strong international cooperation.

Shaping the future together. Achieving success together.