Name change for SANY Germany to better reflect European presence

Since the founding of SANY Germany in 2008, the producer of heavy machinery within the material handling industry and distributor of earth moving and lifting equipment, has been widening its operational market and now made an important step towards demonstrating that it is not only a German company but a European. Changing the company’s name to SANY Europe will better reflect the actual situation,and emphasize the company’s European outreach. 
 
Today SANY Europe is actively operating in 13 countries in Europe, where they are represented by mainly exclusive dealerships.
 
“The name change is a take-off for a new era. It just didn’t reflect who we are any more, and definitely not who we want to be. Therefore we’ve taken this action”, says Bart Decroos, MD, SANY Europe. “We’ve also seized this opportunity to improve our corporate identity to further strengthen our brand recognition. We adapted our logo to a more global character and within short, a new website will be launched with more activities to follow. So look out for SANY Europe, we’re stepping up on the international ladder.